Family Law Marketing
The most complete divorce and family law digital marketing solution for divorce attorneys, family lawyers, and collaborative professionals using an integrated approach across multiple channels.
Family Law Practice Accelerator
This is the most complete and proven digital marketing solution for divorce attorneys, family lawyers, and collaborative professionals using an integrated approach across multiple channels.
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Keyword Research
The backbone of effective online marketing is keyword research. This doesn’t just apply to SEO, but also to other digital marketing strategies including content marketing.
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Google Maps Optimization
Google maps SEO drives some of the most highly-qualified local traffic.
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Local /Legal Citations
Legal directories can be a great source of consistent, highly targeted website traffic. Getting listed on these sites also helps your organic rankings on Google.
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Article Blog Marketing
Finally divorce attorneys and family lawyers have a source for quality content that is accurate, informative, authoritative, and professional, without having to rewrite it.
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Social Media
Social media is no longer a novelty section of the Internet. Social media is what the Internet is becoming. We ensure that your profiles are up-to-date and optimized for maximum visibility, as well as post relevant content.
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Conversion Optimization
Our conversion optimization SEO program is a powerful strategy for identifying opportunities where your website is showing up in the Google search results, but people are choosing to click on a competitor instead. This is the fastest way to get more traffic and more leads.
I met Dustin by chance in a fit of desperation. I have gone through no less than 5-6 online marketers each promising untold of leads and business in a short period of time all the time raiding my wallet. I thought Dustin would be yet one more of those promising the world and delivering nothing. I remember the day I joined and having a personal conversation with Dustin. Dustin said to stick with his plan and he would have my site ranked on the first page.
I congratulate Dustin as the FIRST online marketer to actually come through on his promise. Dustin is a sincere man and I have grown to enjoy our conversations about the promotion of the business and TRUST his word. It is difficult in the day and age of such manipulation to actually trust someone with your business…I trust Dustin. I can’t think of a better compliment than to say this is an honest businessman who will help you.
Dustin is an innovative, no nonsense Internet marketing specialists that delivers results! I have found him to be very effective and easy to work with. I would highly recommend him to anyone looking to improve their web position and generate leads through the various methods that Dustin recommends.
Dustin was the consummate professional and great to work with. Dustin’s rates were very reasonable and he was extremely responsive to our needs and when we had points of indecision we felt very comfortable relying on his excellent suggestions based on his substantial experience.
Our collaborative professional group has been with Dustin for quite a while. He is always quick to respond to changing needs, considers our opinions and thoughts about what we think we want and need and always does great work.
Not only do I now have 7 top 10 rankings on Google, I have gotten at least 5 new client phone calls today and when I have asked them how they heard about me, it was from GOOGLING ME!!!
I highly recommend Factor 7 Media and Dustin Cannon. My collaborative practice group hired Dustin, and I have worked closely with him throughout the process. In my opinion, Dustin is the ultimate professional. He never rushed us and was always available to answer our questions, by email and conference calls. He was easily accessible and approachable, provided the guidance we needed to keep us on track, and forwarded deliverables to us before their due dates. He has a vast knowledge of practical online marketing,website design and social media, and never hesitated to share his opinions with us. He is trustworthy and dependable, and does not think twice about going that extra mile to help his clients succeed. I highly recommend him.
Meet The Team
Dustin Cannon
OWNER
Dustin has been helping family lawyers market their practices since 2004. He has ghostwritten hundreds of articles, and more than 7 books on divorce, family law, and collaborative divorce for family attorney clients. Family Law & Collaborative Practice Accelerator is the culmination of 15 years helping family law attorneys and collaborative professionals market online.
Speaking Engagements
Featured speaker at the Basic Interdisciplinary Collaborative Law Training on June 11, 2016 at Davison, Eastman & Munoz, P.A. in Freehold, NJ.
Divorce and Family Law Podcasts
Dustin is also the producer and host of New Jersey Divorce Talk Radio and the NC Divorce Info Podcast.
Divorce and Family Law Ghostwriting
The following are a few of the book Dustin has ghostwritten for family law clients. Click the title of an individual book to visit the client's website and download a PDF version. Additional family law writing samples can be found in my family law writing portfolio.
No Court Divorce by Linda L. Piff, Esq.
Who's Packing Your Divorce Parachute by Melissa Fecak, Esq.
Facing Divorce by Laura M. D'Orsi, Esq.
Valerie Keene, Esq.
ATTORNEY AT LAW / LEGAL WRITER
To ensure the highest quality website content and blog articles for our clients, we have teamed up with practicing attorney and legal writer, Valerie Keene.
Valerie Keene is a practicing attorney and legal writer. She graduated magna cum laude from the University of Arkansas School of Law in 2014.
Valerie has written content for Nolo and Martindale-Hubbel in addition to numerous attorneys across the nation.
Keyword Research Analysis
The backbone of effective online marketing for divorce attorneys is keyword research. You’ve got to know what your potential clients are searching for if you want to be found. Our research uncovers search volume and relative competition levels. We will identify target keyword phrases and determine where your website ranks.
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Baseline Rankings We will set a baseline to determine where your website is currently ranking for the major target keywords across all relevant search engines.
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Opportunity Analysis We will identify less competitive keyword phrases where you may be ranking in the top 500, and which we can be quickly move to the top five. We call this an opportunity analysis. We are able to increase traffic to your website substantially by uncovering low competition high-value keywords that you already rank for, and moving you up in the search results.
"I started working with Dustin in late 2015. Prior to that, I had used the "big players" in the field. The result - failed promises. So when I spoke to Dustin, I expected him to be like the rest. Boy was I wrong. Dustin Cannon and his team tripled my income. He is innovative and "ahead of the curve" when it comes to new ways to market a law firm."
I recently became a client of Dustin Cannon. He is incredibly brilliant and creative. My new client consultations have tripled due to his marketing strategies. I look forward to continuing to have my business prosper and grow with Dustin's guidance.
Google Maps Optimization
Optimization tailored for Google Maps is an essential ingredient for local SEO. Being atop the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any law firm. Local maps SEO drives some of the most highly-qualified local traffic. Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. According to Google, four out of five consumers use search engines to conduct local searches.
We will optimize your Google My Business profile and keep it up to date to maximize your exposure on Google maps.
Local Business Citations
We will ensure that your family law firm is listed correctly and consistently on top online business directories, like Yelp, Merchant Circle, Citysearch and others. We will also seek out new local directories to get your business listed on. It’s critical to get your law firm’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. We will make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
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Competitor Analysis We begin by analyzing current listings compared to your competitors. This gives us an idea on the best opportunities to gain new listings
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Correct Errors We will find any listings that contain discrepancies, errors, or outdated information make necessary corrections.
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New Submissions We will manually submit your practice to new local directories.
Legal Directories
Legal directories can be a great source of consistent, highly targeted website traffic. The top directories typically rank high in the organic search results and people often go there to search for attorneys. Getting listed on these sites also helps your organic rankings on Google.
We will ensure that your profiles are complete, thorough, and up-to-date across the top legal directories.
Blog Marketing
Why Blogging Is Still #1 Source For Engaging Traffic And Generating New Leads For Your Family Law Practice
Blog articles are still the #1 most effective asset for attracting visitors to your website, and generating new leads.
When I talk with lawyers about marketing, the number one interest they seem to have his blogging. But it's also a source of frustration for two reasons.
Frustration #1) Writing But It's Not Working
They are writing blog posts, but they don't seem to be generating traffic, engagement, or a measurable impact on the growth of their law practice.
Frustration 2) Can't Find A Good Writer
They have tried hiring writers, but every single time they end up having to rewrite the content themselves. They can't seem to find good writers.
Why Is Blogging So Powerful?
Blogs allow you to connect with potential clients by providing informative and valuable content. Not only do blog articles engage with the readers, but once posted, blogs go to work for you 24/7 365 days a year seeking out new potential clients.
Blogging is the marketing strategy that keeps on giving. With paid advertising, like PPC ads, the benefit stops when you stop paying. When you post a blog article, that article is going to be online for years potentially bringing in new people to your website on a daily basis.
It's the difference between renting an apartment and buying real estate. Blogging is like buying real estate.
Every time you publish a new piece of content on your website targeting a specific keyword, you create a new opportunity for your law practice to be found.
This is because Google considers every page of your website to be like a separate entity or like an address of its own. Every new page on your website, whether it is content describing the services you offer or a blog article, creates a new page or location.
For example, your home page is located at https://www.yourwebsite.com. Additional pages have an address like https://www.yourwebsite.com/keywordphrase/.
Let’s say you to want to generate more consults interested in mediation. After doing some keyword research you find that the phrase “family mediation” gets 4,418 search per month on Google.
Using this example, by publishing an article about family mediation and optimizing the page for that keyword you can begin to get your share of that traffic. This article will create a new page with an address like:
https://www.yourwebsite.com/family-mediation/
You can see how, by carefully choosing your topics and keywords, and consistently publishing new content on a monthly basis, you are creating client generating assets with each blog article. These assets will continue to deliver.
This is exactly what we do for you. Every month, we research potential opportunities (based on your goals ), and then write and publish new blog articles deliberately targeting relevant keyword phrases. In addition, we optimize those articles to rank in the top five of the organic search results.
Our clients dominate the search results. Here are the results for one of our family law clients.
Reputation Management
Online Review Monitoring
In today's always connected world, it's becoming less important what we say about ourselves, and more about what others are saying about us.
Consider the following:
- 88 percent of legal consumers consider an attorney’s “reputation” one of the top two hiring factors.*
- 68 percent of legal consumers consider “reviews from former clients” one of the most important pieces of additional information when considering an attorney.**
* 2015 FindLaw Ratings and Reviews Survey
** 2018 FindLaw U.S. Consumer Legal Needs Survey
While many divorce attorneys may have relied on face-to-face referrals in the past, people looking for a lawyer today trust the opinions of complete strangers online.
Those law firms that actively manage their online reputation are finding that doing so is the most effective marketing they've ever done. And not managing your reputation, can decrease the impact of your advertising and marketing, because after hearing about you, 88% of people will read your online reviews before calling.
The Family Law Practice Accelerator makes managing your reputation easy.
You'll be able to review all your reviews and ratings in one place, giving you a clear overview of how you are doing. We will alert you when you get a new review, so you can respond quickly and turn a negative review into an opportunity. We also make it easy to get more positive reviews from happy customers. You can send out custom emails to your best clients inviting them to leave you reviews on the review sites where you need them the most. You can also get feedback from happy clients right in your office, and see an overview of your reputation management campaign from the dashboard.
Don't Take Our Word For It
"My initial consultations have tripled over the past 18 months due to Dustin Cannon"
I have recently become a client of Dustin Cannon. He is incredibly brilliant and creative. He is also very helpful in educating me about the different options available today to help promote my business through the web, social media and YouTube channels.
My experience with Dustin Cannon has been a very positive one. My new client initial consultations have tripled over the past 18 months due to Dustin Cannon’s skill and experience in marketing my website. He has met and exceeded my expectations. I look forward to continuing to have my business prosper and grow with Dustin’s guidance.
Linda L. Piff, Esq.
Law Office of Linda L. Piff, LLC
My collaborative divorce group has used Dustin Cannon to develop our website and to help us with our marketing plan. He has been extremely hands on and knowledgeable. I highly recommend him!
Dustin is ahead of the curve. He is creative and innovative. If you are looking for someone who is a perfectionist and truly cares about the success of your business, I highly suggest Dustin Cannon for all of your business and marketing needs.
Interested, But Want To Learn More?
Let's Talk.
Please call (434) 270-5914 or click the button below to schedule a 15 minute strategy call with me to discuss whether this program is right for you. I can answer any questions you have about getting started.
Thank you!
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